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It delights me every time I discover a way that the world of knowledge available to human kind is applicable across disciplines.
Granted, the book Made to Stick which I am reading right now is intended to apply as a guideline without any particular discipline in mind, only communication and retention of ideas in general.
While driving to work one day, I realized how the ideas can and should apply to project status meetings. There are usually specific points that you want to highlight with those in the room, be they the sponsor, project team, customer, etc. You may want different ideas to stick with different groups of people, too. This book is all about how to craft and present ideas to make them stick.
Let’s say you have a particular risk on your project that is looking like it may be a big issue, and you are asking for your sponsor’s help in mitigating or preparing for it. If that is the biggest issue for your sponsor to help with, you want the risk and what they can do to help to stick with them, and make it a dominant thought when they leave the meeting. Whenever they think of your project, they should associate it with that risk they need to help with.
OK, so now you are holding a status meeting with your team. You want to review progress over the last period, talk about what is happening now and coming up, and make sure everyone is away of risks that could impact their work. This is an opportunity to recognize people for their accomplishments, and it would be very helpful if the idea that “this project manager appreciates our effort, and recognizes us for it” sticks with them. You also may want to pick out a few key milestones that everyone is working towards, and major risks they should look out for so you can be notified as early as possible if something comes up.
With every example you care to come up with, it is important how you craft and present the message. There are many techniques described in the book, relating to the content of the message itself, associations, and many other helpful principles.

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Combating the curse of knowledge in project management | pmStudent
25th September 2008 From India , Mumbai
Dear Mr Bala,
i am a colonel in the indian army and shortly completing 20 yr of service. i am 41 yrs old. i plan to quit within two yrs during which time i want to enhance my qualifications. i am pusuing PGDBA from symbiosis as a distance learning pgme. i am also considering sitting for GMAT and provided i attain a respectable score i can think of the one yr executive MBA pgme from a good college. i have been reading your threads on varied topics. PM is another area which interests me a lot. we keep doing something similar in the army though maybe without the requisite expertise and focus.
what are the options available to me and how should i structure my preparation in the next 2 yrs to be able to better adapt to the demands of the corporate world. i would like to mention that the reason i am chucking is lack of challenge and job satisfaction.
shall be grateful for your views.
26th September 2008 From India , Jammu
Jawsnahor,
We are really thrilled to have you on this site.
Are you interested in Project Management?
It depends on what your baisc qualification is - an engineer ???
If you can be little more specific, may be I can try and answer your queries.
Thanks once again
Bala
26th September 2008 From India , Mumbai
dear Mr Bala,
i am Bsc (Hons) in biochemistry, a qualification not likely to be of much help. however, i am also Msc.(Tech) weapon systems and hold a diploma in Defence management.
can one not make a fresh start in project management ? does one have to have very specific qualifications ?
how should i structure my preparations ?
which are the good colleges offering executive MBA and PM pgmes ?
looking fwd to your views.
1st October 2008 From India , Jammu
I have spent 12 + years in Business Functional and IT Services Mix. I have seen multiple of People like you pursuing 'Extended Career'. Mostly I have seen them in Admin, Facilities, HR areas. I am not sure of what does 'Defence Management' consists of. If it is 'Operational and Logistics' aspects, try clearing CSCP,CPIM and becoming Warehouse / Supply Chain 'Guru'. If it ('Defence Management) is more to do with Technical Hardware aspects, then can try with 'Defence vertical' of IT Services Organization icluding Network vendors like Tetra etc are expanding in India. Also IT hawking orgs like BAE,CSC and OEM hawking vendors like Mahindra & Mahindra (and it's Foreign MNC Counterparts) have substantial interest in hiring people from Defence background since they have sizeable business coming from 'Defence' vertical.
13th October 2008 From India , New Delhi
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