Creativity/Innovation, Six Thinking Hats and TRIZ
There are only two profit making functions of management and they are Marketing and Creativity/Innovation; all others are cost making.
In creativity/innovation, it is important to know what makes a creative person and what are the blocks to creativity, what kills creativity.
There are some very effective techniques too that should be learn to practice creativity. Two more important ones are Six Thinking Hats and TRIZ.
Read all about all these at:
http://management-universe.blogspot.com/ http://creativity-management.blogspot.com/ http://six-thinking-hats.blogspot.com/ http://triz-problem-solving.blogspot.com/